Design and direction
The appearance of the website and of the systems, approved by you before the programming.
From the problem to the solution
- What happens today:
The website works, but its appearance does not match the price you charge.
What happens instead:The appearance of the website and of the systems starts to match the price you charge.
- What happens today:
A person arrives and does not find what that person came for.
What happens instead:The person finds what that person came for, because every screen is organised for that.
- What happens today:
You only see the result after the programming has already been paid for.
What happens instead:You see and approve the design of every screen before you pay for the programming.
- What happens today:
Every new piece comes out a little different from the piece before it.
What happens instead:Everything the company creates afterwards follows the same visual standard.
- What happens today:
The text of the website informs, but it convinces nobody to buy.
What happens instead:The text begins to convince, and not only to inform.
What DRAKIX delivers
Complete visual direction: how your brand appears on the screen, how every screen is organised, what is written on it and how everything moves. Before the programming, you see the design of every screen and you approve what is going to exist.
We leave behind a library of standardised pieces. Working from that library, everything the company creates afterwards is born consistent.
What is included
Includes 6 itemssee all of them
- Palette, typography and grid of the brandDefines the colours, the fonts and the spacing that the whole website will use
- Experience design, also called UX/UIDesigns every screen with the person who will use it in mind
- Text that sells, also called copywritingWords chosen to convince and to sell
- Findable on Google, also called SEOPrepares the whole website to appear in the searches
- Motion directionDefines the duration, the curve and the order of each screen transition
- Library of reusable pieces, also called design systemColours, buttons and screens standardised across the whole system
Every DRAKIX project includes security, privacy, performance, accessibility, a daily copy of your data and a warning when something goes offline.See the standard